The average person who used Facebook in each of the last 12 months has spent 70 hours 26 minutes on the site during that period, according to a spokesman from Nielsen Online, the company which conducted the research. They also calculated that the most addicted users have spent over 125 hours on the site during the last year – the equivalent of more than a whole working week.
The report focused on figuring out how much time people in the UK have spent on the most popular social networking sites in September 2009. Nielsen Online estimates that Britons spent 11.1 billion minutes in total across the 75 most visited social media sites during this month alone. This is an 83 per cent increase on the time spent on these sites during the same month last year.
In September 2009, 31.3 million Britons, which equates to 80 per cent of all Britons online, visited at least one of the top 75 social media sites.
Facebook was by far the most popular site dominating 75 per cent of the total amount of time people spent on social networking sites. By comparison this figure was 63 per cent during the same month in 2008.
Nic Howell, deputy editor of NMA, the digital media industry publication which commissioned the research, said: “Not only are Britons investing their most precious resource – time – in Facebook, but, according to Nielsen, the site has increased its audience by 52 per cent year on year, while also increasing the time spent per person by 51 per cent. The adoption of real-time, Twitter-like features has played a vital role in this.”
YouTube was the second most popular social networking site among British users, accounting for 8.4 per cent of their time online – which was down 12.7 per cent on the previous year’s figures. Slashkey, the parent company of Farmville, the popular game on social networks, came in third, taking up 3.4 per cent of people’s time and Wikipedia came in fourth, taking up 2.2 per cent. (Via Telegraph)