Speaking today at the event held in London, Mr Fry, who passed the million followers mark at the weekend, complimented the site for changing celebrities’ relationships and reliance upon the media.
“Like with the printing press, Twitter [has] changed the situation. People like me, Twillionaires, we can cut out the press from our PR requirements,” he explained. “It used to be a pact with the devil. You wanted to inform the press about a new film and they said they will interview you, but only if they are allowed to ask you around other themes about your private life.
“Today, Britney Spears tells her PR manager, ‘Why should I care about this journalist of this newspaper with a big circulation? I will reach their circulation just by typing into my keyboard.’ So well, whole newspapers are on the one side filled with resentment against Twitter, on the other side they are using it and searching Twitter messages.”
The one-day conference, organised by web entrepreneur Jeff Pulver, focussed on discussing the different uses of Twitter across society and was entitled: ‘Exploring the State of Now’.
Mr Fry was jovially crowned the ‘king of Twitter’ before beginning his speech about the changes he felt the microblogging service had caused in human interaction.
While many brands are working hard to have a credible presence on Twitter, in an attempt to make consumers engage more with their products, Mr Fry stressed that the essence of Twitter was “human-shaped” and not a marketing tool for businesses.
“Twitter is about participating – by which I mean you tweet and read other people’s tweets. Then you understand it, and get its rhythm. But remember: It is about being authentic. These things are human-shaped,” he said.
“It is important for all of us to understand its [Twitter’s] nature. It is human shaped, not business shaped. And the swell will move elsewhere if you try to make it all neat and attractive. The greatness and the magnitude of its energy will all move.”
At the beginning of this month, Mr Fry announced he was leaving Twitter, but then quickly changed his mind, continuing to post regular tweets. (Via Telegraph)