If the applications were the customisation that made the iPhone useful, and let’s be honest until Apple opened up the SDK to developers it really was very limited, then the MiLi Power Skin (£59.99) is the Unleaded Super 98 that keeps it running long enough for the iPhone to be of real use.

Well the must have gadget for 2010 has been announced and will be available in the US and UK from March (WiFi Version) and April (3G and WiFi Version) if HRH Steve Jobs is to be believed, and let’s be fair they have a pretty adequate record recently for hitting launch dates. In the ‘good old days’ they used to launch a product at a Keynote, and then announce it was rready to buy straight away.

With so many seemingly concrete rumors tied to Apple’s Sept. 9 event, one Wall Street analyst doesn’t expect any big surprises from the iPod maker, except the appearance of the company’s co-founder.

Apple’s vast emporium of iPhones, iPods and Macs generates £60 million per year in takings, according to Verdict, a commercial property agency.

MediaMemo reports on claims from music industry sources that Apple is planning a keynote event for the week of September 7th.

MacBook Pro owners plagued with annoying hard drive beeps and clicks have not yet had Apple publicly address their issue, but as the number of complaints continues to swell, reports suggest the Mac-maker is quietly working on a fix.

We’re pleased to announce the availability of the new MobileMe iDisk app for iPhone and iPod touch.

Apple addicts need no longer wait until early 2010 to get their hands on the firm’s long-rumoured tablet PC, because – contrary to an earlier report – it’s since emerged that the firm’s gunning for a launch within months.

It has to be said that I have always taken the view that the iPhone is a great consumer phone, but I am not convinced at all that I would have had one if I was still in business. The majority of applications are ‘fun to have’ rather than meaty pro appplications, and the whole focus of the iPhone to me is on ‘fun’. Don’t get me wrong I love it to bits, but the battery life, the unreliability (still freezes up too much), the lack of certain features all mean it wouldn’t be my weapon of choice yet in a business environment.

Apple claimed 91% of the revenue market share for computers costing $1,000 or more in June. While NPD’s sales numbers are limited to brick-and-mortar retail stores, the data shows a remarkable continuation of a trend that has been in place for several years now. While Apple’s overall unit market share remains below 10%, the combination of Apple’s growing market share over the past several years, refusal to compete in the low-end market, and declining Windows PC prices have led to Apple’s domination of the “premium” price segment.

What could possibly knock the super-popular Flip Mino off its pedestal? Why, an Apple-made video camera, of course. According to rumors trickling in over the blogosphere, Apple may embed cameras similar to those found in the iPhone 3GS—therefore capable of capturing video—into its line-up of iPods.

As reports of battery problems causing discoloration on the white model iPhone 3GS continue to grow, a patent from Apple published for the first this week looks to address both internal and external elements that could have adverse effects on a device’s power source.