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Twitter eyes mobile phone domination while sipping tea

22 July 2009 31 views One Comment

Biz Stone, Twitter’s co-founder has revealed that the company is aiming to convert all mobile phone users to using the microblogging service on the move and that his company have “tea time” every Friday.

In an interview with The Guardian, Mr Stone said the company had vast ambitions to attract all mobile phone users to the service. “There are four billion mobile phone users in the world that are all carrying around with them Twitter-ready devices.

“It can be very transformative when you realise that people can have access to this real-time network when all they have is a cellphone,” he explained.

Mr Stone also divulged how he and Evan Williams, Twitter’s other founder, host “tea-time” at the company in an attempt to keep the company focussed and grounded, despite the huge media attention it receives globally on a daily basis.

He said: “Every Friday at Twitter we have something called ‘tea time’ – it’s something we kind of stole from Google; they have something called TGIF, that’s when the co-founders and the CEO stand up on stage, greet new hires, talk about what happened that week and take Q&A.

“We took that and flipped it around, so that anyone in the company can talk about what they did that week. It takes about an hour and half to go through it all, but it’s a very good culture-building exercise because everyone gets to learn what everyone else is doing… and we make fun of each other.”

This is their attempt to keep Twitter “OK” and not end up “like the child actor who found success early and grew up all weird and freaky”.

A recent UK-based piece of research found that a third of young people regularly access Twitter and Facebook their mobile phone.

Facebook proved to be more popular on mobile in the UK than Bebo, MySpace and Twitter combined.

The study, published by mobile research firm CCS Insight, which looked into mobile usage among 16 to 35 year olds, found that accessing social networking sites was driving the take-up of mobile internet services in Britain (Via Telegraph)

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