Microblogging site Twitter has been offered half a million dollars to feature a single banner advert on its pages for just one day.
The offer has been made by uSocial, a company that specialises in marketing products and services through the social-networking website. It has offered Twitter $500,000 if it hosts an advert on its site for 24 hours.
“While $500,000 may seem like a large amount to invest in one banner for one day, we believe that the investment will be more than worth it,” said Leon Hill, chief executive of uSocial.
Twitter has not yet replied to say whether or not the advert can go ahead. The site currently does not feature advertising of any kind, although that is thought to be one of the options being mulled over by the company’s founders as they seek to find a sustainable business model for the microblogging venture.
Earlier this week, Evan Williams, one of Twitter’s co-founders, said that he believed Twitter could create “the most value” on mobile platforms. He said that the company’s focus was on improving the product and the technology behind Twitter, and that it would be “a mistake” to shift that focus to revenue.
He said that Twitter would charge brands in future for using the site commercially.
“We will charge brands but they will only pay if we offer them something worth paying for and the site is working well for them,” he told the Telegraph. “We can’t force them to pay, and some of them will refuse. However, we need to improve our offering before we do this.”
It’s been a busy week for Twitter. The company has signed deals with Microsoft and Google to integrate tweets in to search results, creating a real-time view of the web.
Despite uSocial’s extravagant offer, technology watchers are sceptical that Twitter would choose that company as its debut online advertiser. The marketing company works on behalf of clients to target Twitter users who have posted messages on a topic that relates to the client’s business. It then sends a message to those Twitter users suggesting they follow their client’s account, a practice that some Twitter users view as spam. (Via Telegraph)