Apple brand is world leader

I was actually really surprised when I read this article, Apple brand is world leader.

Back in “my day” Coke, Nike, Disney etc used to top the polls like this. I am not surprised by Google as that really is a brand that crosses many boundaries, but if I can be somewhat narrow for a moment – I doubt many people here in Spain would recognise Apple or Starbucks. They would ‘know’ about them sure, but as neither exist other than in a a couple of the largest cities here, it would be tough to see how they would come top over here.

Fascinating all the same to see the ‘technology’ companies taking the top slots.

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