I had to post a reference to this article as it tied in really well with what I was saying in the Disco review.
Peddling Software to the MacCrowd
MyDreamApp, MacHeist, MacZOT!, MacAppADay – these are all recent or current marketing plans that have originated in the world of Macintosh software. With the exception of MacZOT! (which follows something of a Woot plan of attack, offering one smokin deal a day) these ideas are all pretty unique.
MDA and MH have drawn their Mac customers in with interesting games and contests. Making the potential buyers feel like they’re a part of the product, and they begin to have a vested interest in the app. Very ingenious way of creating marketing hype.
There’s the recent MacAppADay which is offering a limited number of free licenses for a selected app on each day of this month. 5000 licenses to be exact. All I can figure with this plan of attack is that the blogging and discussion that surrounds each day’s freebie creates more