Peddling Software to the Mac Crowd at The Apple Blog

I had to post a reference to this article as it tied in really well with what I was saying in the Disco review.

Peddling Software to the Mac Crowd at The Apple Blog

Peddling Software to the MacCrowd

MyDreamApp, MacHeist, MacZOT!, MacAppADay – these are all recent or current marketing plans that have originated in the world of Macintosh software. With the exception of MacZOT! (which follows something of a Woot plan of attack, offering one smokin deal a day) these ideas are all pretty unique.

MDA and MH have drawn their Mac customers in with interesting games and contests. Making the potential buyers feel like they’re a part of the product, and they begin to have a vested interest in the app. Very ingenious way of creating marketing hype.

There’s the recent MacAppADay which is offering a limited number of free licenses for a selected app on each day of this month. 5000 licenses to be exact. All I can figure with this plan of attack is that the blogging and discussion that surrounds each day’s freebie creates more

1 thought on “Peddling Software to the Mac Crowd at The Apple Blog

  1. Wayne LeFevre

    Has anyone been following Boinx software? They have an Adeventskalendar on their site. Every day you get a peice of an advent calendar puzzle, and an application deal. It’s a nice idea for a company to do.

    No affiliation, just a curious follower. http://www.boinx.com

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