I have just read this article and it made me smile as it ‘fits’ with so many of the things that I have been saying about the culture and internet use here in Spain and the rest of Europe.
I have written a brief post on it for Gadgetell which I have included below, along with a full copy of the article:
The UK has a reputation for ‘binge drinking’ and now it seems it has taken that addiction over to its use of Social Networking sites as it leads Europe in sites visited on a regular basis:
More than three-quarters of British internet users regularly visited social networking sites in August, outpacing their peers in Germany, France, Spain and Italy
- UK internet users spent an average of almost six hours during the month visiting sites
- The top 20 per cent of UK visitors spent 22 hours at the sites
- Less than half of online users in France and Germany use social networking sites
- Germans spent an average of 3.1 hours per user on the sites, and the French two hours per user
- 61% of Spanish web surfers visit social networking sites, but only for 1.8 hours per month
- 49& of Italians visit the sites, for an average of 1.8 hours per month
The report stated that one reason was that the internet was more established in the UK, which it is, but being English and living in Spain I would add that the main reason is that culturally the Spanish (and for that read Italians and French as well) are far more interested in spending their free time in a cafe talking with real people than tapping away at a keyboard!
More than three-quarters of British internet users regularly visited social networking sites in August, outpacing their peers in Germany, France, Spain and Italy, according to figures released on Wednesday from comScore Networks.
UK internet users spent an average of almost six hours during the month visiting sites such as Facebook.com and Bebo.com, comScore said. The top 20 per cent of UK visitors spent 22 hours at the sites.
By contrast, slightly less than half of online users in France and Germany used social networking sites in August. Germans spent an average of 3.1 hours per user on the sites, and the French two hours per user.
A higher proportion of Spanish web surfers visited social networking sites – about 61 per cent – but they clocked up an average of only 1.8 hours per month. In Italy, 49 per cent of internet users visited the sites and spent an average of 1.8 hours there.
Last week comScore said Facebook.com was the fastest growing internet property in the UK. The site grew 18.3 per cent in August to reach just under nine-million unique visitors.
UK users spend more time on the social networking sites for a couple reasons, said Jamie Gavin, a comScore spokesman. The UK is a mature internet market, with more and more people using the internet for reasons other than e-commerce or banking, he said.
Also, most of the major social networking sites were launched first in English, and companies behind those sites have been slow to create local language versions, Gavin said.
The European social networking community stood at 127.3m unique visitors in August, or 56 per cent of the European online population.
ComScore compiles its data from people aged over 15 who agreed to put monitoring software on their computer that records their surfing habits. About two million users worldwide participate in the program.